DUBAI, UAE – May 08 , 2025– Sportainment, the Middle East’s leading end-to-end service provider for sporting events, today announced it successfully delivered the first-ever professional live stream of a camel race in the Middle East on a dedicated mobile application. This landmark broadcast showcased the recent Dubai Camel Race at the Al Marmoom Heritage Village (April 17-28, 2025) to a global digital audience via the Sportainment App.
This milestone broadcast represents a significant advancement in the presentation and accessibility of traditional sports within the region. By utilising state-of-the-art production and digital delivery, Sportainment positioned camel racing alongside other globally recognised sports, bringing this rich cultural tradition to a modern, digital platform.
The Dubai Camel Race, a celebrated cornerstone of Emirati culture and heritage, captivated audiences both on the ground and online. While spectators at Al Marmoom experienced the unique thrill of robot-jockey-controlled camels racing down the track, viewers worldwide were able to witness the excitement live and in high quality through the Sportainment App. The live stream allowed a wide range of audiences to enjoy the races from the comfort of their homes, ensuring the excitement and grandeur of the event reached viewers across the globe.
Sportainment deployed its extensive production infrastructure and skilled crew on the ground at Al Marmoom to capture every angle of the races. This comprehensive coverage included not only the high-speed race footage but also elements that conveyed the heritage and unique aspects of the event, delivering a seamless and engaging viewing experience through the App’s live streaming capabilities. This professional approach provided a valuable platform for sharing the excitement and heritage of the Dubai Camel Race with a broader audience.
Beyond live streaming, the Sportainment App functions as a comprehensive digital ecosystem for events, integrating event data, player/athlete profiles, fan social interaction, and innovative features like SporteCoin (a blockchain-based fan token) and viral games. This integration, supported by Sportainment’s digital marketing expertise, AI analytics, and SporteCRM, provides a powerful formula for event organisers aiming to maximise reach, engagement, and revenue through a single, modern platform.
The successful live stream of the Dubai Camel Race underscores Sportainment’s capacity to deliver complex, high-quality broadcasts for diverse sports across the Middle East, from traditional events to modern competitions. This achievement sets a new benchmark for professional sports broadcasting on mobile platforms in the region and highlights how technology can be leveraged to unlock the full potential of sporting events.
Sports organisations across the Middle East are invited to explore how Sportainment’s integrated services can unlock the full potential of their events.
About Sportainment: Sportainment ([sportainment.live]) is the Middle East’s leading end-to-end service provider for sporting events. Specialising in digital media promotions, marketing, production, live streaming, pay-per-view, AI analytics, fan tokens on blockchain (SporteCoin), viral games, and SporteCRM, Sportainment delivers comprehensive solutions to increase audiences, fan engagement, and revenue for amateur and professional sports. With the region’s biggest and best production team on the ground and the innovative Sportainment App at its core, the company is dedicated to creating new stars and unlocking the full potential of Middle East sports.
Media Contact: Sportainment info@sportainment.live
